I have an online business at this website: http://truhost.dyndns.org
I have a facebook page for it and the website. There has been very little traffic to it, according to google analytics. I figured one of the problems might be the lack of a domain name. Other than that, why do I have low traffic and no customers yet? Are the prices to high? Should I change the name to something a bit more unique? And what else can I do to advertise?
I think you still need a lot of work in terms of search engine optimization ? your title tags are weak, the first 75% of your above the fold screen tells you nothing about what you do
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement ? if visitors love your content, then they will go back and spread the word to others.
2. Use social media. Twitter, Facebook, Stumbleupon, LinkedIn, Reddit, Digg and others can be a big source of traffic for your business. Make it easy for users to recommend your site. Viral marketing is very important ? and easy to tap on the Web. But give your users the tools.
AddThis http://www.addthis.com
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
Google?s Search Engine Optimization Starter Guide (PDF format) http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
Brett Tabke of WebmasterWorld.com?s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.przoom.com/
http://www.prweb.com
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/index?qid=1006022407481
6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Source: http://newsp.com/online-business-news/how-to-go-about-advertising-my-online-business
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