Are you wondering if you should publish email marketing newsletters? Maybe these statistics will help to convince you:
If you?ve decided that maybe email marketing might be a good marketing tactic for your business, your next question might be, What should we write about?
Here are some quick tips on how to find great topics to write about for your email newsletter:
- Case studies. Have a project you?re especially proud of? Write a case study about it since these work well as a main article. These generally work best if you offer a service and can showcase your company?s skills and expertise by sharing an example of a recent project you did. ?Include as much detail as possible including the results achieved without divulging any confidential client information. You should ask your client for permission to print their name since they might appreciate the positive press.
- Customer feedback. Do you get a lot of testimonials about your products and/or services? An email newsletter is a great place to showcase them! They shouldn?t be the only (or even main) article in your email newsletter, but if you get them on a regular basis, you should include at least one in each issue. Put them in a sidebar or in a case study and make sure you attribute them to the clients who provided them.
- Company Announcements. Whether it?s a new client you?ve signed up, a new service or product you?re rolling out, an enhancement of an existing service or product, a new employee, your new Facebook page or a milestone you?re marking (e.g., anniversary of your company?s founding, your 1,000th project, etc.), news about your company makes for good email newsletter content.
- Sales and Discounts. Your email newsletter is a good outlet for publicizing any specials and discounts to your customers and prospects. Avoid stuffing your email newsletters with nothing but sales announcements and coupons.?Make these ?ingredients in your newsletter rather than the main course.
- Industry Trends and News. You probably stay abreast of news and trends in your industry. Why not share some of the most important ones with your clients? Make sure that whatever you?re sharing is relevant to your clients and their businesses too.
If you publish a regular email newsletter for your clients and prospects, where do you get your ideas for articles and content? We?d love your feedback!
Also, don?t forget to sign up for our upcoming webinar, ?The Power of Online Marketing for Attracting and Keeping Customers,? scheduled for next Wednesday, September 19th, at 1:00 pm Central/2:00 pm Eastern. Get valuable tips on how you can grow your business and generate leads using online marketing techniques. ?Seats are limited so sign up today!
Image: FreeDigitalPhotos.net
Source: http://bdmtyler.wordpress.com/2012/09/13/how-to-select-topics-for-your-email-marketing-newsletters/
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